ORGANIC MI – A Visual Ode to Sustainability

At Camotec, we designed the ORGANIC MI logo to encapsulate the harmony between nature and sustainability while maintaining a sleek, modern aesthetic. The intertwined loops symbolize the cyclical nature of life and growth, representing the brand’s commitment to organic and eco-friendly practices. The rich green palette evokes the freshness and vitality of the earth, with each shade reflecting different aspects of natural growth and sustainability. The minimalist design of the logo, complemented by its circular forms, signifies balance and continuity, underscoring ORGANIC MI’s dedication to nurturing both people and the planet.

The accompanying visual identity, featuring a repetitive pattern of the logo’s looped design, reinforces the brand’s emphasis on consistency and the interconnectedness of all living things. This pattern creates a strong, cohesive visual narrative that speaks to the brand’s core values of sustainability and environmental stewardship.

Project by the Camotec team, led by Amin S. Najafabadi.