Family Pub Restaurant
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Family Pub | Malmo, Sweden
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Service Type: Branding
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Year: 2022
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Project Manager: Amin.S.Najafabadi
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Project Description
The general conceptual design of the restaurant includes: visual identity design and environmental graphics based on the identity of the word “love“.
Visual forms and slogans related to this concept
The Story:
Our story begins eight years ago in a bustling café in southern Sweden. As the sun set and the sky turned a deep shade of blue, my friend Majid and I sat in a corner of the crowded establishment, lost in thought about our future endeavors.
“A beer, please,” Majid called out to the waiter.
“Certainly,” the waiter replied.
It took nearly 30 minutes for our small beer to arrive, and even then, it was accompanied by the waiter’s scowl and gruff demeanor.
“This isn’t right,” Majid remarked. “Thirty minutes for a beer?!”
The waiter, however, remained unfazed.
After a moment of contemplation, Majid turned to me with a spark of inspiration in his eyes. “I’ve got an idea!” he exclaimed.
“What is it?” I asked eagerly.
“Look at this place,” he gestured around the café. “This bar is so crowded that they’re even forgetting their own customers. We, on the other hand, come from a land of love, wine, sweets, and hospitality. Why don’t we bring that here?”
“We can serve excellent beer, drinks, and food, all while showering our customers with love and joy.”
And so, the story of our restaurant was born.
Characters and Visual Identity:
In designing the brand for this project, we employed illustration and pop art techniques to align with the brand concept of love. All of the designed characters and details will be used across the restaurant’s visual identity, including interior graphic design, packaging, administrative designs, social media, events, and more.
Graphic Design – Illustration – Packaging Design – Logo Design – Poster Design – Interior Design
Project's Gallery
From initial concept and precise execution to ongoing support, this project showcases our commitment to excellence.
